Apple Reportedly Cancels Plans for Major iPhone XR Ramp

Report: Apple cancels iPhone XR production boost

Report: Apple cancels iPhone XR production boost

Citing unnamed sources, the Nikkei Asian Review reported on Monday that the company would halt plans for additional production lines for its new iPhone model, sending shares of the smartphone manufacturer's suppliers across Asia lower.

Apple said sales for the usually busy holiday period would likely miss analyst expectations as sales in emerging markets including India were weak.

Apple announced it has taken $62.9bn (£48.2bn) in revenue for Q4 2018, an increase of 20 per cent ($52.5m) year-on-year.

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As for Wistron, Apple has asked the smaller iPhone assembler to stand by for rush orders, but supply chain sources claim the company will in fact receive none for the XR this holiday season.

Both Foxconn and Pegatron are used by Apple to assemble its smartphones, alongside Wistron.

The end of reporting on unit sales comes as Apple has been seeing little growth in units in its iPhone business.

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"Suppliers of iPhone 8 and iPhone 8 Plus are getting a combined order of around 5 million more units", one source said. The iPhone XR hit shelves in October, undercutting the iPhone XS by $250 despite offering much the same style and abilities.

Starting at $749, Apple's new iPhone XR has been touted as a wallet-friendly option for those who want a new Apple smartphone. We believe this potential round of iPhone XR production cuts by Apple may be attributable to the recently found PA quality issues.

Apple stock closed down 2.8% on Monday, to $201.59 per share, the lowest level since August 1. Last year, we saw a number of stories from trusted publications claiming that Apple's iPhone X had hit early production problems or that it wasn't selling particularly well.

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During a quarterly call with analysts Thursday, Apple executives said that the company will stop providing unit sales data for its three major hardware businesses as of the current quarter, which is Apple's first quarter of fiscal 2019. The strong quarter, however, was driven by the older models, iPhone 8 and iPhone X.

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