Instagram Makes Serious Money Moves With New Payment Feature

Instagram quietly launches payments for commerce

Instagram quietly launches payments for commerce

Now, with the new feature, users can simply select what they want and make a payment from within the app.

Instagram has confirmed that it is working on a native payments feature for booking appointments at restaurants, salons, or other services, and that the feature is already live for some users in the United States and the UK.

Shoppers on Instagram are now redirected off-app to a business' website to process any payments.

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In-app payment method has become an important feature for Facebook-owned properties.

Reports of Instagram getting their own payment feature was making the rounds for some time now, however, the payment feature is only available to select partners and businesses in the us and UK. If Instagram does find the feature useful and makes it available to all its userbase, it can go a long way to help businesses that run on Instagram. The new feature store the option of saving payment and users can also add security PIN for secure access.

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The function has started to pop up for some in the United Kingdom and U.S., prompting speculation that it is part of a test run for a future global roll-out. She noted that WhatsApp users already clocked over 2 billion minutes of video and audio calls, indicating the popularity of the feature. This feature conforms to that plan but also adds native payments to make the experience more seamless.

This comes as a great news for businesses and influencers as this might potentially give their audience a chance to purchase a product or service without ever leaving Instagram. So, players like BookMyShow and PayTM that sell movie tickets will be able to sell tickets on Instagram as well. Now users will be able to pay Resy directly through Instagram payment option for booking any table.

If Instagram brings this in a full-fledged manner for all its users, this will change the buying patterns of a lot of young users.

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Until now, Instagram shoppable tags could only redirect users to an external website to complete a purchase.

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