Walmart expanding meal kits to more stores

Source Walmart

Source Walmart

While companies like Blue April and Amazon have their own meal kits, Walmart doesn't want to just sit around and sell third-party meal kits.

Walmart, based in Bentonville, Arkansas, has continued its battle with Amazon for shoppers.

Meal-kits are a $2.7 billion industry.

Walmart's meal kit is supposed to serve two people, and the price range varies from $8 to $15.

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The meals, available now in more than 250 stores, were developed and tested in the retailer's Culinary and Innovation Center and are made and assembled fresh in-store daily.

Walmart has also been rapidly expanding its online grocery pickup services across the country and is developing a new system for tracking the freshness of its produce.

Walmart's basil garlic chicken kit. "We're here to help", said Tyler Lehr, senior vice president and general merchandise manager of Deli Services for Walmart U.S. Its dishes will include meatloaf, spaghetti and meatballs and chicken fried rice.

Overall, the report states, 9 per cent of Americans say they've purchased a meal kit in the last six months and 25 per cent of consumers say they would consider trying a meal kit in the next six months. Kroger has been offering its own brand of meal kits in some stores as well.

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The latest move from Walmart supposedly owes its ideas to Hellofresh and Blue Apron, who have no brick and mortar stores, and yet have managed to tap into the meal kit market.

Walmart is rolling out meal kits.

Several companies, including Walmart, are focusing their efforts on reaching customers in new ways including home delivery and online ordering and curbside pickup. "So these are products we're very comfortable with".

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