United Kingdom authorities raid Cambridge Analytica HQ

Data scandal:Facebook questioning about pulling Android call text data

Data scandal:Facebook questioning about pulling Android call text data

The data "allowed the company to exploit the private social media activity of a huge swath of the American electorate, developing techniques that underpinned its work on President (Donald) Trump's campaign in 2016", the Times reported.

"We are pleased with the decision of the Judge, and the warrant is now being executed", said an unnamed spokesperson for the Information Commissioner's Office, the United Kingdom's data privacy watchdog, in a Friday statement.

Cambridge Analytica, a firm that has played a role in over 200 elections around the world, has been harvesting data from you and your entire network through Facebook.

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Prasad also triggered a political war of words when he accused the main Opposition Congress party of having links with Cambridge Analytica, the Facebook associate under the scanner. "This is just one part of a larger investigation into the use of personal data and analytics for political purposes".

Facebook has also come under pressure since the revelations that vast swathes of data was held by Cambridge Analytica after it was obtained from a researcher who shared the data without the social network's permission. "We have not undertaken any paid or unpaid work for them, OK?"

Cambridge Analytica's chief executive Alexander Nix has been suspended while Facebook founder Mark Zuckerberg has been called on to give evidence to MPs.

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In a statement Friday, Cambridge Analytica reiterated its previous claims that it did not use any of the data during its work for Trump. Other defendants include Robert Leroy Mercer, a wealthy NY investor in Cambridge Analytica, and Aleksandr Kogan, a professor at Cambridge University.

The scandal over the way Cambridge Analytica obtained personal information to try to manipulate USA voters "is the most important moment that Facebook has faced since it went public (in 2012)", according to Professor Andrew Przybylski of Oxford University, one of the world's leading authorities on social media psychology.

He apologised for the firm's involvement, but said it had licensed the data from a research company, led by an academic, that "had not received consent from most respondents". "While this specific issue involving Cambridge Analytica should no longer happen with new apps today, that doesn't change what happened in the past".

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