Facebook ends its experiment with the alternative "explore" news feed

Facebook drops newsfeed experiment after it promoted fake news

Facebook drops newsfeed experiment after it promoted fake news

"People don't want two separate feeds", wrote Facebook exec Adam Mosseri on Thursday.

In October, Facebook stated that it was testing a change in the news feed that separated it into two feeds: one for personal posts from friends and family, and another one called the "Explore Feed", for brands, publishers and other businesses.

Facebook has ended the trial of its Explore News Feed which separated publishers' posts from those of family and friends.

In October, secondary news feed tests were rolled out in Sri Lanka, Guatemala, Bolivia, Cambodia, Serbia, and Slovakia.

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Facebook has chose to drop its controversial second news feed, after negative feedback from users in countries where it was trialed.

Facebook has bowed to outrage by calling an end to a controversial experiment in which it deliberately blocked official news reports to members in six countries.

The problem is that Facebook is also reducing the amount of genuine news you'll see in your feed too, which means you could miss out on important breaking stories.

The product formally launched last October as an option for U.S. users to find additional news and entertainment from Pages that aren't in a users' news feed.

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One channel was for posts from friends and family and the other was for posts from pages that users follow, such as news outlets. Facebook says that it will act on this feedback by updating how it determines where it tests new products and features.

"We concluded that Explore isn't an effective way for people to discover new content on Facebook".

Lifestyle site Little Things claimed it had to close after losing 75% of its organic page views - similar to the drop reported by Slovakian journalist Filip Struhárik after Explore Feed was implemented in the country.

Facebook noticeably chose smaller countries with emerging markets to carry out the test, a sentiment that was not lost on local publishers. The changes are expected to be implemented sometime later this year.

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The social media giant constantly tries out new features, design changes and ranking updates to understand how it can make Facebook better for everyone.

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